Wording a private ad What you say about your motorcycle is all a potential buyer has to go on, along with the photographs you provide. Your ad could also appear in a search listing with other bikes exactly the same as your own - so you need to get as much positive information in as possible. We will help you write your advert by asking you for the Vehicle Registration Mark (VRM) of your motorcycle. We use this to look up a database and retrieve the key details of your bike, including: the exact model the year of manufacture registration identifier To this you should add the price (see “What's it worth?”), the colour, an accurate mileage, the number of owners or service history, if available, and worthwhile extras. But keep it brief and to the point. A picture is worth a thousand words. Prepare the motorcycle properly and take several good pictures of your bike highlighting key features. Potential buyers are much more likely to show interest if they can see what they could buy. Be honest if the bike is damaged in any way. If you're not explicit and honest you could waste time with fruitless test drive visits. If you have a good reason for selling the bike, for example, you're moving abroad, include this in the advert.