Launched in April 2000, the Logo was an unashamed stop-gap model designed to fill a hole in the Honda range due to be filled by a Swindon-built supermini scheduled to appear in 2002. After dipping its toe in the water with the rather horrible Jazz model, Honda became increasingly aware that as the Civic got ever larger, eventually maturing into a Ford Focus rival, a gap was appearing beneath it. This supermini class of car, upon which Honda had traditionally built its reputation, was growing fast, sales being poached by the Ford Fiesta, Fiat Punto, Vauxhall Corsa and Peugeot 206 amongst others. Wanting a piece of this not inconsequential action, Honda decided to import a quantity of cars based on their 'Europeanised' JB-X platform. Which, in motor manufacturer speak, means Honda were chancing their arm with some slightly modified versions of a car that was on its last legs in Japan. As such, the Logo suffered a bit when confronted with the sate of Europe's supermini art.
Available in base or mildly sporting SE guise, both models were powered by a typically effervescent 66bhp 1.3-litre engine, usually prodded into zinging life by a five-speed gearbox. A four-speed CVT option was also offered, but found few friends in the UK due in no small part to it being an unerringly woeful piece of equipment. Playing the value card, the Logo was upstaged for quality by most rivals, but nonetheless managed to pack in a genuinely impressive level of standard equipment for its modest asking price. Unsurprisingly, the Logo didn't undergo any radical alterations until January 2001 when the UK's allowance of Logos dried up and it quietly slipped from the price lists, unseen, unmissed and possibly underrated.