The thinking behind this car isn't too hard to fathom. Take the standard platform that Kia uses in its other Rio and Venga supermini models (the same one Hyundai has for its little i20) and get the guy who did the original Audi TT (stylist Peter Shreyer) to create a funky body to sit on it. In this case, a tall, almost military-style square-cut stance with a high bonnet, a vertical rear hatch and bulging wheelarches. Then simmer the whole thing in the Kia US design studio to give it a bit of surfshack attitude. Understand the back story and you won't wonder at a result that still gets other school run parents doing a double-take.
Just how far you'll want to pique their interest will probably depend on just how far you've ventured up the range or into the options list. Entry-level versions look relatively conventional but go for one of the colour-coded interior options or jazz up the bodywork a little and you'll really be ready for a street cruise. All the classic 4x4 styling cues are here present and correct, from the chunky bumpers and flared wheel arches to the roof bars and the setsquare rear end. There's even a plastic vent behind the front wheel that houses the side repeater and could have been lifted direct from a Land Rover. Self-consciously funky? Perhaps, but it certainly makes a statement.
And a more contemporary one in the case of the improved MK1 model we're looking at here which was updated in 2012 with minor changes to the front grille, the lights, the front bodywork and the wheels, plus trendy LED daytime running lights on plusher variants. A restyled front bumper gives the car a wider stance, while smarter LED rear lamps use the same trendy light pattern as that on the 2006 Detroit Auto Show Soul prototype that inspired this design in the first place.
Enough on the attitude. What about the practicality? Well, this car may be only four metres long (only a fraction lengthier than a Fiesta) but its boxy shape bodes well here. Kia reckons that this design offers even more passenger space than a Nissan Qashqai which is 200mm longer and competes with far larger models. Don't get carried away though: three adults would struggle to comfortable occupy the back seat for long periods, but there is decent room for two, with head and legroom both good for what is essentially a stylish supermini on stilts. Older buyers will also like the high-set seats and wide-opening doors - though what they'll make of the bad boy styling is anybody's guess.
At the wheel, all the controls are easy to find and straightforward to use - and the materials quality seems to be a little better than before. Changing the angle of the seatback is still fiddly though and the checked seat trim on many up-spec variants won't be to everyone's taste.
Out back, there's plenty of luggage space - 340-litres with the rear seats in place. They do 60/40 split-fold rather half-heartedly (the backrest folds forward but the seat cushion stays put), which means the resulting load platform is high and well above the level of the boot floor. However, there is up to 818-litres of load room once you've freed up the space and top-spec Souls get a removable false floor for extra versatility.
This Kia is a fairly tough little thing, the only exception being the interior plastics which can quickly look tired. These hard surfaces can easily be scuffed by jewellery, watches or unruly kids, but the effects will be purely cosmetic. It's actually very solid structurally. One advantage of the Soul is that most cars will have had a relatively easy life, the majority of customers using them for shopping trips, but do check the bodywork for trolley scrapes or multi-story reversing incidents. Otherwise insist on a full service record and contact a few franchised dealers to try to find the best bargain available.
(approx based on a 2012 Soul 1.6 2) Parts prices are affordable and availability tends to be good. A clutch assembly will be around £110 and an air filter should be close to £14. Brake pads are around £40 a front set with a water pump relieving you of nearly £80.
There are 4x4 overtones in the Soul's upright stance, commanding driving position and higher than average ride height. Even so, Kia hasn't bothered to build in any all-wheel drive mechanicals or capability, despite suggestions to the contrary from the fake skid plates front and rear and the artificial Range Rover Sport-style bonnet vents. Instead, the mechanical recipe is as sensible as the outside is charismatic. Power comes from a 1.6-litre engine - either a petrol or a diesel - and on paper, though neither are particularly quiet, both seem to perform comparably, making sixty from rest in around ten seconds on the way to a top speed of 112mph.
In the original version of this MK1 model, the CRDi diesel was much the better choice, but the gap to the green pump was narrowed with this improved model thanks to the introduction of a freshly developed 138bhp GDI petrol engine 14bhp brawnier than its predecessor. This all-aluminium unit offers better throttle response and much greater low-end pulling power to transform this car's usability around town and make getting up to speed on motorways easier than before. On balance though, it would be difficult to resist the appeal of the 126bhp diesel. It was revised at this time of this MK1 model's facelift for better performance and economy and, like its petrol counterpart, benefitted from a far more sophisticated gearbox in this revised form. Out went the vague five-speed manual shifters to be replaced by a far more positive six-speeder.
Whatever your choice under the bonnet, the Soul is an easy partner in city centre motoring. Light steering and a tight turning circle are welcome here, as is the generally good all-round visibility, though the thick rear C-pillars might be a problem in some instances when reversing. Although you get more bodyroll than you would in a conventional supermini, it's not that noticeable, unless you're really pushing on over secondary roads. The ride is rather firm and choosing a car with bigger alloy wheels exacerbates this issue. Overall then, if not an especially agile machine, one that always feels planted and assured.
The Kia Soul makes a lot of sense second time round and in first generation guise, is well worth seeking out in this post-2012 facelifted form thanks to the better petrol engine and slicker gearboxes you get. As with all Kias, you'll benefit from a fully transferable warranty, so you'll end up buying a car with a longer cover than many of its rivals ever had from new. Is that reason enough? For some maybe, but the funky shape, economical engines and rugged feel on offer here will seal the deal for many others. It's not the sharpest steer you'll ever experience, but if you want a small car that is anything but apologetic, the big personality of the Soul is hard to resist.