When Daewoo, the giant Korean TV, video, computer and Supertanker makers decided to turn their hand to building cars, the world's car manufacturers awaited the results with some trepidation. The first products, however, turned out to be slightly underwhelming.
Both the compact-sized Nexia and family-sized Espero were revamped Vauxhall designs but this didn't seem to worry buyers. Daewoo devised a clever sales package that included a unique 'no-haggle' price, a comprehensive warranty and impressive standard equipment on every car. Buyers responded enthusiastically to the 'new deal' but of the two models offered, it was the smaller Nexia that was the more popular.
Its origins as a Vauxhall Astra were obvious, but that was no bad thing. Daewoo's market research showed that many potential buyers were more interested in value for money and a strong aftersales backup than the latest technology. The same applies for anyone seeking a used Nexia. If the price is right, the Nexia makes sense as a no-nonsense compact family car.