In the USA, the Neon is a small, affordable saloon that sells in big numbers, much like a Focus or an Astra does here. Yet in size, it's equivalent to a Mondeo or Vectra. Cleverly, the UK importers realise this and have priced the car mid-way between both. New car buyers snap up almost every Neon that lands here, with used examples also much in demand.
Despite the many trim level variants, the Neon has always been sold here in small numbers, with demand constantly outstripping supply. Chrysler even withdrew their TV ads only months after the launch, claiming dealers had too many customers and too few cars. Like Daewoo, they used a mass of publicity to promote what was effectively an unknown brand. Similarly, with cars that were not quite the last word in technology or driving satisfaction, the value for money card was pushed hard in the advertising.
Whatever the marketing tactics, the fact remains that the Neon is a roomy, well-equipped car with strong performance and an even stronger following from new and used buyers alike. Re-sale values remain high but as more begin to put on the miles and months, numbers coming onto the used market will increase and prices should dip.