The trouble with being the benchmark car in any sector is that you're there to be shot at. Take the BMW 3 Series Coupe for example. This is the car that's pasted onto the wall of the design studios of Audi, Mercedes, Lexus, Jaguar, Infiniti and anyone else with aspirations in this sector. BMW not only has to knock all these rivals down, it also has to battle the buying decisions of potential customers who know that the BMW is the best car in its sector but might feel tempted to choose something else for fear of being thought predictable.
To successfully do this, the 3 Series Coupe couldn't afford to be just a little bit better than its rivals. Munich needed to engineer a gaping gulf in talent. The E92 generation 3 Series Coupe managed just that, but it needed to constantly keep moving in order to stay ahead. Here we look at the post-2010 facelifted cars. Do they still make the grade second time around?